Brand + Amazon for C&B
Cooper & Bella came to me as an early-stage startup with big ambitions and a small budget, so I built their brand to feel less like a lab and more like a friend who happens to know the science. I refined the identity and packaging to be warm and playful, created high-end AI photography to launch a polished catalog before they were ready for a full shoot, and developed a complete Amazon PDP for their hero product, image stacks, infographics, and A+ Content, all engineered to build trust and drive conversion.
Refined the branding and packaging to feel playful rather than clinical, swapping cold, sterile supplement cues for a friendly script logo, a confident yet cheerful blue palette, and a softer, more human voice. The goal was a brand that earns trust through credibility but wins hearts through warmth, and a system flexible enough to scale across packaging, digital, and retail.
Reframed the packaging hierarchy so dense supplement science, probiotic CFUs, brown algae, sodium hexametaphosphate, green tea extract, reads as approachable benefits instead of intimidating jargon. Clear, benefit-led layouts make the product feel easy to understand and easy to love at a glance.
Created high-end AI photography to give a startup brand a premium, fully art-directed look long before they were ready for a full production shoot. Blending AI-generated imagery with hands-on retouching kept the catalog cohesive, polished, and on-brand while keeping production fast and budget-friendly.
Developed a complete Amazon PDP for their hero product, including image stacks, comparison charts, ingredient breakdowns, and A+ Content. Each module leads with a clear benefit and pairs it with warm, playful imagery so the science stays human and the listing stays built to convert.
Built scalable templates across packaging and Amazon so the brand can launch future SKUs while staying visually consistent, keeping the playful tone intact as the catalog grows.