Senior Designer and Art Director specializing in CPG, DTC, Amazon, and performance-driven digital design. Experienced across brand identity, packaging, paid social, PDPs, A+ Content, storefronts, motion, and campaign creative.

Amazon Assets for Onyx

Amazon image stacks, A+ content, and PDP design for Onyx Professional, from nail care to body, built to convert across the full catalog.

Brand, Packaging & Amazon for C&B

Refined the brand and packaging and built a complete hero-product Amazon presence, identity, packaging system, AI photography, and conversion-driven PDP, for an early-stage startup.

Amazon Storefront + PDP for Kind Patches

Designed the Amazon listing for Kind Patches end to end, AI-generated photography, a benefit-led PDP image stack, A+ content, and a cohesive brand storefront.

Amazon Design for Earth Animal

Concept-to-execution Amazon assets for Earth Animal No-Hide, built as repeatable templates for the production team to scale across SKUs.

Amazon Design for Heartbeat

Gave Heartbeat Hot Sauce an Amazon makeover, image stacks, A+ content, bundles, and a storefront that keep the edgy brand but amplify ecomm conversion.

Amazon Design for Etta Says!

Image stacks and Amazon creative for a premium dog treat brand, taken from concept through execution across the full product line.

Amazon Design for MaryRuth

Amazon PDPs, image stacks, A+ content, and storefront design for MaryRuth Organics, translating bright, ingredient-forward branding into conversion-driven detail pages.

Amazon Design for Quest

Amazon PDPs and image stacks for Quest Nutrition, leading with bold stats and appetite-driving product photography across bars, cups, and candy bites.

Rebrand + Website for Neato

Rebranded Neato end to end, logo, type, color, iconography, and a bold new marketing site, for a 2P eCommerce partner that makes Amazon feel handled.

Branding for C&B

Refined a playful, warm brand identity and packaging system for an early-stage wellness startup, less lab, more friend who knows the science.

Branding + Packaging Design

Built Epic Goods from the ground up, brand identity, logo, and a packaging system that scaled to 100+ snack and beverage SKUs on ampm gas station shelves.

Branding + Website Design

Art directed a full rebrand and website for West Hollywood guitar studio Fairfax, a bold purple-and-green identity, custom logo system, and digital presence built to connect with musicians and students.

Branding for Sheeeeeeets

Designed a playful brand identity, a wobbly wordmark, gradient color system, and cheeky "filter the funk" voice, for a charcoal odor filter sheet.

Branding for Crave Essentials

Designed a playful, craveable brand identity, wordmark, color system, and brand guide, built to stretch across an entire pantry of products.

Kind Patches Performance Ads

A data-driven performance creative engine for Kind Patches, shipping 250+ statics per week and iterating designs off live ad performance.

MaryRuth Performance Ads

A high-volume, data-driven performance creative program for MaryRuth, shipping 500+ statics per week and refining designs against live ad results.

AI Photography for Onyx

Used AI imagery paired with Photoshop editing to launch Onyx on Amazon and Walmart efficiently and consistently.

AI Design for Cooper & Bella

Created high-end AI photography to launch a polished, fully art-directed catalog for an early-stage startup before they were ready for a full shoot.

AI Design for Kind Patches

Blended AI-generated photography with real-life imagery to build a deep, flexible asset library and keep weekly creative fresh.

Packaging Design for Fancy

Led holiday packaging and edible glitter design at Fancy Sprinkles, partnering directly with the Senior Brand Manager and CEO to bring festive, on-brand products to market.

Packaging for C&B

Designed warm, benefit-led packaging that reframes dense supplement science into approachable, easy-to-love product on shelf.

Packaging for Epic Goods

Built a flexible packaging system that scaled to 100+ snack and beverage SKUs across candy, popcorn, nuts, jerky, and bottled drinks.

Packaging for How To Be A Redhead

Designed packaging across How To Be A Redhead’s line, from the "Finally Have Lashes" mascara to the Soft Microfiber Hair Towel, and brought each product to life with art-directed AI photography, from product hero shots to playful lifestyle scenes.

Packaging for Crave Essentials

Built a flexible, color-coded packaging system spanning snacks, candy, cold brew, juice, and water, every format unmistakably Crave.

Packaging for Sheeeeeeets

Designed gradient pouch packaging and a cheeky back-of-pack system for Sheeeeeeets charcoal odor filter sheets.

Art Direction for MaryRuth

Oversaw weekly photoshoots, translating the brand energy into thoughtful, vibrant imagery for promotions and PDPs.

Art Direction for Tractor

Art directed Tractor lifestyle and product shoots, shaping cohesive, on-brand visual storytelling.

Art Direction for Kind Patches

Art direction and product photography for Kind Patches, from playful retail moments at Target to high-energy ingredient and liquid shots.

Graphic Design for Quest

Created digital, campaign, and promotional assets for Quest Nutrition with dynamic, conversion-driven visuals.

Graphic Design for Onyx Brands

End-to-end e-commerce design for Onyx Professional, from a custom Shopify storefront to Amazon PDPs, image stacks, A+ content, and AI-supported product imagery.

Campaign Design for Tatcha

Designed a 360 campaign for Tatcha’s Hinoki Ritual, a calm, tactile visual world that scaled across social, email, web, OOH, and in-store touchpoints.

Digital Design for Ocean Spray

Seasonal contract designer creating social content, ad design, and web work, leading the #BetterTogether campaign with Jesse Tyler Ferguson.

Graphic Design for Tractor

Designed emails, digital assets, merch, and packaging, bringing the brand to life across screens and shelves.

Visual Design for Zevia

Visual and graphic design for Zevia, spanning limited-edition launches, lifestyle photography, retail posters, and digital ad systems.

Visual Design for Kind Patches

Built a high-volume system of performance creative, email, and on-brand visual design for a fast-moving wellness brand.

Web / UI for neato

Designed the neato website and UI system, translating the playful brand identity into a clean, conversion-focused product experience.

B2B Portal Design for Tractor

Designed and built the Tractor Foodservice Portal on Shopify, with custom imagery, iconography, and bespoke features for B2B partners.

Web Design for Tractor

Art direction, design, and development for a custom Framer site with location-based weather, seasons, and music.

Kind Patches Website + PDP + Cart Makeover

Redesigned the Kind Patches website, product detail pages, and cart experience into a cohesive, high-converting shopping flow.