Amazon Design for Earth Animal
Led Earth Animal’s Amazon design from concept through execution for the No-Hide line of natural dog chews. Designed the full image stack and A+ content across 20+ SKUs, plus storefront modules for the No-Hide Collection, all built as flexible, brand-true templates the production team could scale.
Translated Earth Animal’s "Another Way" brand ethos into an Amazon visual language, establishing the building blocks: the rustic No-Hide wordmark, six-color brand bar, illustrative icons, and a warm photographic style pairing real dogs with the product.
Designed the full image stack for the product detail pages: a bold "The Original Rawhide Alternative Dog Chew" opener with the "300+ Million No-Hides Sold" banner, a "Great For…" use-case checklist, a flavor-selection module, and ingredient and benefit highlights engineered to drive conversion.
Built the A+ content and comparison modules, including the "Looks Like Rawhide, Chews Like Rawhide, Made With No-Rawhide" benefit panel, the "A Flavor for Every Pup" lineup, and the "Sustainably Sourced" and "Real Ingredients" graphics.
Designed storefront modules for the No-Hide Collection and tied them back to the wider Earth Animal catalog, with each module flexing the hero dog and background across audiences while keeping the brand language locked.
Packaged final designs for handoff, layered files, type and color specs, and structured templates, so the in-house team could roll the system out across 20+ SKUs and keep the Amazon presence consistent as the line grows.