Amazon Design for Etta Says!
From innovative chews to unique single-source proteins, Etta Says! is the top choice for high quality dog treats they will love. I designed the Amazon image stacks and creative for the brand from concept through execution, building a bold, playful visual system that sells the quality, flavor, and personality of every treat in the lineup.
I owned the Amazon creative from concept through execution, translating Etta Says! signature voice, bright pinks, blues, and yellows paired with a friendly hand-drawn logo, into a punchy, scroll-stopping image stack system built to convert across the full catalog.
For each product I designed a complete main image sequence: a benefit-led hero, lifestyle photography of happy dogs and their people, and clear callout graphics highlighting what makes the treats special, highly palatable, rawhide-free, made in the USA, and packed with single-source protein.
The work spanned the entire range, from Chew Bits and Premium Crunchy Chews to Yumm Sticks, Flavor Fusion gourmet chews, and single-ingredient freeze-dried treats. Each line got its own flavor-coded color story while staying unmistakably Etta Says!
I built out supporting A+ content and education modules, the Etta Says! Commitment callouts, the Crunch-O-Munch Meter, ingredient breakdowns, and FAQ layouts, so shoppers could quickly understand the quality difference and find the right treat for their pup.
The result is a cohesive, flexible Amazon presence that amplifies the brand’s fun, premium personality while driving conversion, with a repeatable template system ready to scale to new flavors and SKUs.