Kind Patches Performance Ads
Built and ran the performance creative engine for Kind Patches, producing 250+ static ads per week. Every round started from live performance data, top-performing concepts, hooks, and layouts were pulled from the ad account, then iterated, remixed, and scaled into new variations designed to win.
Shipped 250+ statics per week from a shared, modular visual system, so the brand stayed consistent across every placement while still giving the media team a deep, always-fresh pool of creative to test.
Treated data as the brief: reviewed top-performing ads each cycle and reverse-engineered what was driving results, hook, claim, layout, color, or format, then doubled down on winning patterns and retired what underperformed.
Designed structured A/B tests around single variables, message, imagery, CTA, so every test produced a clean read and a clear next move, compounding learnings into a steadily stronger creative baseline.
Balanced volume with craft, building templates and component libraries that made high-output production fast without sacrificing the playful, benefit-led look that defines the Kind Patches brand.