Art Direction for MaryRuth
Oversaw weekly photoshoots for MaryRuth, translating the brand energy into thoughtful, vibrant imagery for promotions and PDPs. Each shoot paired bold color with fresh ingredients to make the products feel as good as they taste.
Directed a steady cadence of product and lifestyle shoots, building a colorful, appetizing library of imagery that could flex across promotions, social, and the storefront.
Led styling and set design, pairing each product with its hero ingredients and a confident color story so every frame felt unmistakably MaryRuth.
Guided lighting, composition, and post production to keep the imagery clean, bright, and consistent across the full range of flavors and formats.
Created PDP-ready assets built to convert, leading with the product while keeping the playful, fresh energy that defines the brand.