MaryRuth Performance Ads
Ran the performance creative program for MaryRuth at scale, producing 500+ static ads per week. Each batch was informed by performance data, winning hooks, claims, and layouts were identified from the ad account, then iterated and expanded into new variations engineered to convert.
Produced 500+ statics per week from a shared visual system, keeping the brand cohesive across every channel and placement while feeding the media team a constant stream of new creative to test and scale.
Let the data drive the design: analyzed top-performing ads each cycle to understand what was working, message, ingredient story, format, or color, and rebuilt the next wave of creative around those proven patterns.
Designed disciplined A/B tests around isolated variables so results were clean and actionable, turning every spend into a learning that sharpened messaging, layout, and art direction.
Scaled output without losing polish by building reusable templates and modular components, translating dense supplement science into bright, appetizing, benefit-led ads that stay unmistakably MaryRuth.