Digital Design for Ocean Spray
As a seasonal contract designer at Ocean Spray, I worked across social media, ad design, and web, adapting one brand voice for every platform and audience touchpoint. I led the creative for the #BetterTogether holiday campaign featuring Jesse Tyler Ferguson, and produced a steady stream of additional ad assets for other campaigns along the way.
Led the creative for the #BetterTogether holiday campaign with Jesse Tyler Ferguson, shaping the look and feel across the Ocean Spray.com homepage takeover, the "Jesse's Kitchen" recipe content, and the "Giving Together" partnership with No Kid Hungry. The system tied warm, festive lifestyle photography to the brand's signature cranberry red and confident blue palette.
Designed social media content that leaned into the brand's playful side, from "Cranitarian" definition cards and a "Cran-Voyage" series to Friendsgiving starter packs and Ideal Fall Day graphics. Each post was built to stop the scroll while staying unmistakably Ocean Spray.
Produced ad design across formats and placements, including 300×250 display banners for the Zero Sugar launch, "Real Cranberry. Full Flavor." and "Resolution: Keep the Bite.", plus a rotating set of additional ad assets for other seasonal campaigns.
Handled web work alongside the campaign, designing landing page layouts and homepage modules that carried the #BetterTogether story from the first ad impression all the way through to the site experience.
Maintained brand consistency while adapting designs for multiple platforms, formats, and audiences, keeping a high cadence of creative shipping cleanly across social, ads, and web.