Amazon Assets for Onyx
Designed the Amazon presence for Onyx Professional across nail care, foot care, and body, building image stacks, A+ content, and benefit-led PDP layouts. Each product gets its own scent and color story while sharing a consistent system of ingredient callouts, certification badges, and editorial type.
Built the main image stacks, from the "One Swipe & Gone!" nail polish remover with Max Strength and Vegan badges to the "bye-ee cuticles" remover pen with botanical extract, green tea, and lactic acid callouts.
Designed A+ content for the body line, including "Why You’ll Love Mistify Me," the "Soft Swirl" sandalwood-and-vanilla lotion, and the "Get Polished" foaming scrub, each adapting the system to a distinct product personality.
Created "New Look, Same Formula" comparison frames for refreshed packaging like Hard as Hoof, the Nail Dryer Finishing Spray, and the Cracked Heel Repair Balm so loyal shoppers recognize the product through its redesign.
Established a repeatable visual language, ingredient callouts, certification badges, star-review modules, and an editorial serif-and-sans pairing, then applied it across variants like the Shake It Up body wash trio.