Graphic Design for Quest
Created digital, campaign, and promotional assets for Quest Nutrition, translating the brand’s bold, high-energy voice into dynamic, conversion-driven visuals across marketing touchpoints. The work spans paid social and Instagram ads, seasonal web banners, product-education tiles, retail and in-store displays, packaging and merch, and promotional email, all built on Quest’s punchy red palette, chunky display type, and protein-forward messaging.
Designed paid social and Instagram Story ads that lead with appetite-driving product photography and clear "Shop Now on Amazon" calls to action. Each frame keeps Quest’s nutrition stats, 10g protein, 5g net carbs, front and center, turning a quick scroll into a click.
Built a library of product-education tiles, "Anatomy of a Quest" breakdowns for candy bites and protein bars, plus flavor-coded stat callouts ("20g protein, 4g net carbs, 1g sugar"), that make the lineup easy to understand at a glance while reinforcing the playful "Better, Softer, Yummieeer!" voice.
Created seasonal and promotional campaign creative, from a Halloween "So Good They Are Scary" web banner and a "New Quest Mini Peanut Butter Cups" launch hero, to a New Year "It’s Way Bigger than a Resolution. It’s a Quest." banner set sized across formats, and a "30% Off Candy Bars" promotional email.
Extended the brand into retail and physical touchpoints with in-store shelf displays and aisle mockups, plus packaging and merch design including a 10-Year anniversary notebook and Chocolate Cookie Dough packaging, keeping the bold Quest identity consistent from feed to shelf.