Amazon Design for Quest
Designed the Amazon presence for Quest Nutrition across the protein bar, peanut butter cup, and candy bite catalog, building image stacks and PDP frames that lead with Quest’s macro story, big protein, low sugar, low net carbs, backed by crave-worthy product photography. Each flavor gets its own color-coded world within one bold, stat-forward system.
Built the "Anatomy of a Quest" PDP template, anchoring every flavor in its hero macros (20g protein, 4g net carbs, 1g sugar) and three benefit callouts, then recolored it per SKU so the stack stays consistent while each flavor pops.
Designed stat-forward "hero number" frames, the handwritten 20g / 4g / 1g callouts across the Lemon Cake, Oatmeal Chocolate Chip, and Chocolate Chip Cookie Dough bars, plus the chocolate-drip "<1g Sugar" graphic.
Extended the system beyond bars to the Peanut Butter Cups and Mini Peanut Butter Cups, leading with "Big Quest Nutrition" and appetite-driving cut-cup photography.
Tied the catalog together with the "better, softer, yummieeeer!" lineup frame, merchandising multiple boxes in one playful, type-led hero.