Graphic Design for Tractor
Designed emails, digital assets, merch, and packaging at Tractor, helping bring the brand to life across screens, shelves, and everything in between. The work spans a warm, editorial email system, a hand-crafted iconography library, photographic product and lifestyle imagery, and an earthy merch program, all tied together by Tractor’s organic, soil-driven brand voice.
Built a cohesive email design system for the Tractor lifecycle, from "Account Request Received" and "Activate Your Account" to "Welcome to the Portal" and re-engagement sends. Each template pairs the bold serif wordmark with warm, sun-washed photography, torn-paper and notebook-grid textures, and hand-drawn botanical illustrations, so transactional messages still feel personal and on-brand.
Designed a full beverage-format iconography system, clean line icons for Fountain, Frozen, Haymaker, Variety, Bubbler, and Can, alongside etched-illustration machine drawings of dispensers and slushie units. The consistent visual language makes a complex product lineup easy to scan across menus, decks, and the foodservice portal.
Created custom product and lifestyle imagery, from a grid of jewel-toned canned and fountain beverages garnished with real fruit, to collage-style lifestyle moments of hands toasting Tractor glasses in a marigold field. The art direction keeps the catalog feeling fresh, appetizing, and unmistakably organic.
Extended the brand into merch and packaging with an earthy, collectible feel: embroidered "Organic Impact" patches, impact badges for carbon, water, and soil health, a hand-lettered "Tractor Love" postcard, "Farm Camp" and "Good For The Soil, Good For The Soul" patches, and clean "organic" apparel. Together the pieces translate the digital brand into tactile, shelf-ready objects.