Visual Design for Zevia
A wide-ranging visual design partnership with Zevia, the zero-sugar soda brand, covering flavor launches, lifestyle and product photography direction, in-store merchandising, and responsive digital ad systems. The work stretches the brand’s playful, confident voice across limited-edition drops and evergreen flavors while keeping every touchpoint unmistakably Zevia.
Designed launch creative for limited-edition flavors like Salted Caramel and Peaches & Cream, pairing appetite-driven product renders with the brand’s warm, witty tone and "Soda Made Better" promise.
Built responsive digital ad systems sized for multiple placements, from the "Buttery. Velvety. A Little Salty." caramel campaign to the "New Tropical Zevia Energy Flavors" banners, keeping layouts, type, and CTAs consistent across every aspect ratio.
Art-directed lifestyle and product photography, including AI photo development for hero flavor shots, confetti-filled "Delicious Moments Don’t Need Sugar" moments, and clean studio cans on bold color fields.
Created retail and in-store merchandising such as the "Zero Sugar, Naturally Sweetened" lineup poster and Creamy Root Beer print set, translating the digital system into physical point-of-sale.
Extended the brand into PDP modules, packaging, and unboxing, from the Strawberry Lemon Burst product page with benefit icons to the "Delicious Moments Inside" subscription gift box.